2018-01-08T20:00:00Zs at 2018-01-08T20:00:00Z on Channel 4
2022-11-28T20:00:00Z
42m
1h 24m(2 episodes)
United Kingdom
English
Channel 4 Television
Documentary
Denise Van Outen will dig into the secrets of the middle aisle’s special buys and seasonal offers that entice shoppers through the doors of discount supermarkets each week. How do Lidl and Aldi add so much excitement to the supermarket food shop? How do they secure such major discounts? And are the middle aisle offers worth buying anyway?
