A seed-funding competition reality series where two budding entrepreneurs go head-to-head to win over a live studio audience to fund their ideas, products or companies. The audience represents the "customer" and, as the customer is always right, they vote to determine the winner. But, in each round, following the pitches and before Steve Harvey reveals the results of the crowd's majority vote, the entrepreneurs face a major dilemma: one of the entrepreneurs is allowed to cash out and walk away for a lesser amount. If an entrepreneur cashes out, they forgo the opportunity to win the whole cash prize for that round - a good move if they lost the crowd vote, but a bad move if they would have won it!
